OMV takes the next step: New advertising campaign dedicated to responsibility and transformation
- OMV as reliable supplier of energy, fuels and feedstock for Austria, today and tomorrow
- Sustainable and innovative transformation projects in all three business areas
- Campaign starts on September 20, 2023
Austria’s largest integrated industrial company is taking the next step towards a more sustainable future and presenting its new 360-degree transformation campaign. It seeks to promote that OMV’s mission in Austria has always been to supply energy and raw materials to its customers. Innovative technologies are allowing OMV to renew this responsibility and adapt to the challenges of the future.
At the heart of the new OMV fall campaign is an image film that provides answers to a constantly changing world and the challenges of climate change. The theme is innovative solutions and products that OMV is already developing today – from geothermal processes to recycling currently non-recyclable plastic waste and expanding the infrastructure for electric mobility to more sustainable aviation fuel from used cooking oil.
"A priority for us is supplying our customers in Austria and Europe with energy and essential raw materials. The focus is on progress for humankind and the needs of real people. We are renewing this responsibility step by step and adapting it to current and future challenges. I am pleased that this campaign showcases our contribution to a more sustainable future," says Alfred Stern, CEO and Chairman of the Executive Board of OMV Aktiengesellschaft.
In its Strategy 2030, OMV has committed itself to provide answers to a changing world and to the challenges of climate change, as well as becoming a net-zero company by 2050 at the latest. OMV is transforming into an integrated supplier of sustainable fuels, chemicals and materials with a strong focus on circular economy solutions.
The campaign starts on September 20, 2023, and can be seen on TV and in Print, Digital and Out of Home.
Credits:
Client: OMV Aktiengesellschaft
Brand management: Michael Piringer, Egon Ostermann
Creation: FCB NEUWIEN
TV production: 55Films
Photography: Christoph Meissner
OMV Aktiengesellschaft
With Group sales revenues of EUR 62 bn and a workforce of around 22,300 employees in 2022, OMV is amongst Austria’s largest listed industrial companies.
In Chemicals & Materials, OMV through its subsidiary Borealis, is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals and plastics recycling. Together with its two major joint ventures – Borouge (with ADNOC, in the UAE and Singapore) and Baystar™ (with TotalEnergies, in the USA) – Borealis supplies products and services to customers across the globe. OMV’s Fuels & Feedstock business produces and markets fuels as well as feedstock for the chemical industry, operates three refineries in Europe, and holds a 15% stake in a refining joint venture in the UAE. OMV operates around 1,700 filling stations in eight European countries. In the Energy segment, OMV explores and produces oil and gas in the four core regions of Central and Eastern Europe, Middle East and Africa, North Sea, and Asia-Pacific. Average daily production in 2022 amounted to 392 kboe/d. Its activities also include the Low Carbon Business as well as the entire gas business.
OMV intends to transition from an integrated oil, gas, and chemicals company to become a leading provider of innovative and sustainable fuels, chemicals, and materials, while taking a leading global role in the circular economy. By switching over to a low-carbon business, OMV is striving to achieve net zero in all three Scopes by 2050 at the latest.
OMV shares are traded on the Vienna Stock Exchange (OMV) and as American Depository Receipts (OMVKY) in the U.S.